Saturday, January 18, 2020

Gestalt Therapy

Gestalt therapy is a therapeutic approach in psychology that helped foster the humanistic theories of the 1950s and 1960s and that was, in turn, influenced by them. In Gestalt philosophy, the patient is seen as having better insight into himself or herself than the therapist does. Thus, the therapist guides the person on a self-directed path to awareness and refrains from interpreting the patient’s behaviors. Awareness comprises recognition of one’s responsibility for choices, self-knowledge, and ability to solve problems. Its originators, Frederick S. (Fritz) Perls (1893–1970) and Laura Perls (born Lore Posner, 1905–1990), were born in Germany and studied psychology there. They fled Germany during the Nazi regime, moving to South Africa and then to New York City. They were both initially influenced by Sigmund Freud’s psychoanalytic approaches and by Wilhelm Reich’s Orgonomic psychotherapy. Their later ideas on Gestalt therapy broke with the psychoanalytic tradition, moving toward existentialism and, ultimately, humanism. In New York City the Perls founded the Gestalt Therapy Institute in 1952. Their novel technique in therapy was to face the patient, in contrast to the typical Freudian technique of sitting behind a reclining person. The face-to-face positioning permitted the therapist to direct the patient’s attention to movements, gestures, and postures so the patient could strive to gain a fuller awareness of his or her immediate behaviors and environment. Another well-known approach introduced in Gestalt therapy is the so-called â€Å"empty chair technique,† in which a person sits across from and talks to an empty chair, envisioning a significant person (or object) associated with psychological tensions. By using these techniques, the Perls believed, the patient would be able to gain insight into how thoughts and behaviors are used to deflect attention from important psychological issues and would learn to recognize the presence of issues from the past that affect current behavior. The aim was for the patient to experience feelings, not to gain insight into the reasons for them, as psychoanalysts favored. In the evolution of their therapy, Laura and Fritz Perls differed in some of their approaches. Laura emphasized more direct, physical contact and movement than Fritz did, and the contact favored by Fritz Perls was more symbolic than physical. Gestalt therapy took its name from the school of academic psychology called Gestalt psychology. Perls asserted that Gestalt psychology had influenced the development of his ideas, but the Gestaltists laimed that there was no connection between the two. Later scholars suggested a common substrate linking the academic Gestalt psychology of Max Wertheimer (1880–1943), Wolfgang Kohler (1887–1967), and Kurt Koffka (1886–1941) and the Gestalt therapy of the Perls and their collaborators Ralph Hefferline (1910–1974) and Paul Goodman (1911–1972). This commonality involved appreciation of the who le rather than a reductionistic approach to understanding psychological phenomena and behavior. Gestalt therapy took form in the 1950s and 1960s, when humanism first flourished. The optimistic theory promulgated by the Perls was quite compatible with the ideas of other humanistically oriented psychologists such as Carl Rogers (1902–1987). Its influence has waned since the 1980s, although current therapies have been influenced by the humanistic and optimistic outlook of the theory and by some of the interactive techniques developed by the Perls and their followers. Gestalt theory, a major school of psychology during the first half of the twentieth century, was an influential counterpoint to the other mostly atomistic psychological systems of the time: structuralism, functionalism, and behaviorism. While its controversies with these other systems during the â€Å"age of schools† in psychology have receded into history, its major tenets once again became salient toward the end of the twentieth century in such fields as social psychology, cognition, personality psychology, and visual neuroscience. Gestalt psychology proposed a radical revision of the atomistic view that had prevailed for centuries in Western science and social science. Natural wholes, according to the Gestalt view, are not simply the sum total of their constituent parts. Rather, characteristics of the whole determine the nature of its parts, prescribing the place, role, and function of each part in the unified whole. The Gestalt principle of Pragnanz, furthermore, asserts that the organization of any whole will be as â€Å"good† (i. e. , balanced, simple, integrated) as the prevailing conditions allow. This insistence on holistic processes applies equally to all integrated wholes, from physical systems such as electrical fields, magnetic fields, and soap films to psychological systems such as cognitive processes, the organization of perception, personality, and social phenomena. The Gestalt movement is generally viewed (Ash 1995; King and Wertheimer 2005) as having been launched by a series of experiments by Max Wertheimer (1880–1943) on apparent movement published in 1912, although clear indications of a Gestalt perspective were already evident in two earlier publications of Wertheimer on musical structures (1910) and on aboriginal thinking about numerical issues (1912). Two of Wertheimer’s colleagues who served as observers in these experiments, Wolfgang Kohler (1887–1967) and Kurt Koffka (1886–1941), became his collaborators during the next decades in promulgating the new Gestalt approach (Kohler 1929; Koffka 1935). A typical experiment in Wertheimer’s series involved, for example, exposure of a short vertical line in the visual field, followed after a brief interval by exposure of a second similar vertical line a short distance away from where the first one had been exposed. If the time and distance relations are appropriate, observers see a single line moving from one location to the other. The experience is indistinguishable from watching an actual short vertical line move from one location to the other; in both cases, the perception of motion is immediate and compelling. The prevailing alternate theoretical orientations, maintaining that percepts always correspond with their correlated physical stimuli, could not explain the perceived motion when the actual stimuli are two stationary lines successively exposed. The whole, the experience of motion as a Gestalt, cannot be derived from a combination of the â€Å"component sensations† of the two stationary stimuli. The Gestalt school became prominent in European and American psychology. Its principles of perceptual organization have been summarized in almost every introductory psychology textbook; Wertheimer’s book Productive Thinking. (1945) challenged the computer models of the late twentieth century to try to account for the ubiquitous cognitive processes of insight and understanding.

Friday, January 10, 2020

Pi Day

Justin Carlton PI DAY 3/14/13 * Definition of pi: Pi is the 16th letter in the Greek alphabet. It is equal to 3. 141592 when shortened, but never ends. * Archimedes-One of the major contributions Archimedes made to mathematics was his method for approximating the value of pi. It had long been recognized that the ratio of the circumference of a circle to its diameter was constant, and a number of approximations had been given up to that point in time. Archimedes was the first person to calculate the value of pi. Ptolemy- Ptolemy was an observer and mathematician who had written on astronomical topics such as conjunctions. He devised proofs and theorems in which he was able to evaluate pi. His calculations were pi= 3+17/120=3. 14166. * William Jones- Jones was a mathematician, known for his proposal for the use of the symbol ? for pi to represent the ratio of the circumference of a circle to its diameter. * PI Jokes Question: What do you get if you divide the circumference of a jack-o- lantern by its diameter? Answer: Pumpkin Pi!Q: What was Sir Isaac Newton's favorite dessert? A: Apple pi! Mathematician: Pi r squared Baker: No! Pie are round, cakes are square! * A transcendental number is a number that is not the root of any integer polynomial, meaning that it is not an algebraic number of any degree. Every real transcendental number must also be irrational, since a rational number is, by definition, an algebraic number of degree one. Ferdinand von Lindeman first called pi a transcendental number * Irrational number is a real number that cannot be expressed as a rational number.In 1761 Lambert proved that Pi was irrational, that it can't be written as a ratio of integer numbers. Web pages used: http://dictionary. reference. com/browse/pi http://itech. fgcu. edu/faculty/clindsey/mhf4404/archimedes/archimedes. html http://www2. stetson. edu/~efriedma/periodictable/html/Pm. html http://www. ualr. edu/lasmoller/pi. html http://math-fail. com/2010/03/pi-day-jokes. html http://mathworld. wolfram. com/TranscendentalNumber. html http://www. mathsisfun. com/definitions/irrational-number. html http://www. math. com/tables/constants/pi. htm

Thursday, January 2, 2020

Frederick Douglass And Hester Prynne - 1701 Words

On the surface one would find it difficult to believe that Frederick Douglass and Hester Prynne could be anything alike. For starters, Frederick Douglass was a real person. A true historical figure in the Antebellum period of The United States. This was a man who was born a slave, escaped to his freedom and became one of the louder voices calling to abolish slavery. Then we have Hester Prynne, who is a fictional character from the mind of Nathaniel Hawthorne. Her time period was years before that of Douglass, as she lived Puritan New England. Looking at these two comparatively from the outside, it is hard to believe that the two would represent any of the same ideas. However, delving deeper into what they stood for, the hardships they endured, and how the came out better on the other end it is clear that the two of them are one in the same. Douglas and Prynne represent everything that America is supposed to be moving forward out of the Antebellum time period. The Antebellum period of the United States was the pre-civil war era where turmoil was building up across the country. Abolitionists were becoming a main part of the fabric of the political infrastructure. The country becoming more and more divided. There was a dream of what America was supposed to be. The state of the country at this time was far away from what the goal of The United States was supposed to be. Author’s at the time knew this. There was a change in through process amongst authors of the time. ThereShow MoreRelatedFrederick Douglass- An American Slave547 Words   |  2 Pagesreaders can be influenced by different ideas. When a person is exposed to a variety of different ideas and concepts, they often times change the way that they think or go about daily life. For example, books like The Narrative of the Life of Frederick Douglass gave people insight to what it was like to live a life of oppression, thus making people feel sympathetic for him. Society also reflects literature in that we see a lot of patterns repeated from books to everyday life. We see the reflectionRead MoreHow Does Literature Shape American Culture?968 Words   |  4 Pagesthe Life of Fredric Douglass and various other works of literature are all pieces of American literature that have helped shape American society. The Scarlet Letter written by Nathaniel Hawthorne takes place in Salem, Massachusetts in the sixteen hundreds. Hester Prynne is accused of committing adultery in her small puritan settlement but little does the town know that the father is in fact Reverend Dismmesdale. Having sent his wife ahead of him two years before hand, Hester stops her husband in

Wednesday, December 25, 2019

The Case Of Sovaldi Drug - 1386 Words

The manufacturers of Sovaldi drug are also of the opinion that government and public officials do not take into account all the benefits mostly economically which emanate from the prescription of the drug. They argue that the high price is very effective in limiting or completely getting done with other hospital expenses that would be incurred in the long run because the drug is effective in the curing of the disease rather than the management of symptoms over the years and, therefore, savings (Charles, 2015). . Most states that try to limit the use of Sovaldi have received lots of lawsuits that analysts say not the definite solution of the underlying problem with Sovaldi being just the first of many highly effective but expensive drugs that are expected in the market due to the ever increasing cases of chronic diseases. As much as Medicaid being able to cover the costs of other expensive specialty drugs for other diseases such as HIV and cystic fibrosis but the case of Sovaldi is quite different given the fact that a large population suffers from the disease that it treats with the prevalence of hepatitis C among the Medicaid recipients being quite high. There have been several proposed federal solutions including; price controls, the creation of a supply chain where the federal government could buy quantities of the drug at a discount and also to sell the drug to the states at a low price. The issue has not yet been taken by the Congress with states still being given theShow MoreRelatedThe Effects Of Hepatitis C Virus On Health Care And Ensuring Healthy Profit Margins1537 Words   |  7 Pagespayor system has evolved to dictate the care its members receive through, at worst, a rationing of services. This has frequently been the case when new medication and experimental treatments become available. The most recent instance is the case of newly released drugs with astounding success rates for the cure of Hepatitis C Virus. The rulings of past civil cases requiring insurers to cover medical treatment despite contract clauses has set the stage for Hepatitis C Virus curative treatment. HepatitisRead MoreTop Years Forecasting On Sales Of Sovaldi And Harvoni1052 Words   |  5 PagesForecasting on Sales of Sovaldi and Harvoni Yushuo Xu St. John’s University â€Æ' Ten Years Forecasting on Sales of Sovaldi and Harvoni ACC 600 Small Case Study Yushuo Xu Background Hepatitis C is a liver disease caused by the hepatitis C virus. According to related research, about 2.7 million persons in the United States have chronic hepatitis C virus infection, and globally about 130–150 million people have chronic hepatitis C infection. Drugs information There are some drugs now able to cure HepatitisRead MoreA Short Note On Hepatitis C And Its Effects1565 Words   |  7 PagesSciences created the medicine by the name of Sofosbuvir (Sovaldi). The difference between Sovaldi and other hepatitis C treatments that have been used over the years is that Sovaldi is the only treatment that cures the disease rather than managing its symptoms in order to decrease the severity like the other treatments do. For this reason many physicians desire to prescribe Sovaldi to suffering patients, but often times cannot do so because the drug is not covered by all State Medicaid policies; thereforeRead MoreHepatitis C Is Not A Public Health Crisis1473 Words   |  6 PagesIV drug use (CDC, 2014). Other modes of transmission includes blood transfusion or coming in contact with someone’s blood, accidental needlestick injuries among health care workers (e.g., nurses and phlebotomists), sexual contact (rare) and infants born to mothers who have the disease. These above medical and demographic facts make HCV a serious threat on public health. Overview of drug Sovaldi also known as Sofosbuvir is one of the latest anti- HCV drug in the market (Ollove, 2014). The drug hasRead MoreEffective Treatment Of Hepatitis C1809 Words   |  8 Pagesthere has been a recent breakthrough with a new drug called sovaldi , giving 90% success rate, which has effectively revolutionized the medical industry. Therefore, this extended essay will examine the significance of sovaldi (especially pricing) on the mortality and morbidity of those suffering from Hepatitis C in Pakistan. I will explore if there is a justification for the exorbitant pricing of sovaldi whilst assessing the accessibility of the drug for individuals in Pakistan. Approach IRead MoreA Brief Note On The Cost Of Advancement1960 Words   |  8 Pagesforms, whether it be from improved hygiene, new drugs, vaccines, new and improved medical procedures, better monitoring equipment, or even preventative tests and early diagnosis, all of this has played a part in increasing global life expectancy through the years. In this paper I will focus in on one of these aspects: drugs. Big pharmaceutical companies have been extremely busy with research and development for new drugs. For example, 41 new drugs received FDA approval in 2014 alone.2 This numberRead MoreThe Impact Of Prescription Drugs On The Health Sector1486 Words   |  6 Pagespiece of the U.S market in the health sector is run by the prescription drugs and, therefore, making the U.S the global largest market of pharmaceuticals accounting for more than a third of the world’s expenditure on drugs. It is estimated that in 2014 slightly over $300 billion were spent on prescription drugs which accou nts for roughly 10 cents of every dollar in the U.S healthcare market. The U.S expenditure on prescription drugs has been growing at an annual rate of 11% for the last 27 years betweenRead MoreHepatitis C : An Infection Of The Blood1090 Words   |  5 Pages75%-85% would then become Chronic Hepatitis C infections. Due to the lack of symptoms at onset, I m left to ponder what the true amount of infected persons in the United States realistically is. The symptoms may not appear for up to 20 years in some cases. Once the liver and the body actually show signs of symptoms or damage, Hepatitis C has become a chronic infection. This is when the person becomes aware of the infection themselves due to a routine doctor s appointment that results in elevated liverRead MoreHepatitis C : An Infection Of The Blood1127 Words   |  5 Pages75%-85% would then become Chronic Hepatitis C infections. Due to the lack of symptoms at onset, I m left to ponder what the true amount of infected persons in the United States realistically is. The symptoms may not appear for up to 20 years in some cases. Once the liver and body actually show signs of symptoms or damage, 3 Hepatitis C has become a chronic infection. This is when the person becomes aware of the infection themselves due to a routine doctor s appointment that results inRead MoreVaccine For Hiv Happen On The Horizon By 2030924 Words   |  4 Pagescure HIV/AIDS has come a long way. Researchers have spanned a wide variety of research which includes: drug development, HIV vaccines, pre-exposure prophylaxis, or post-exposure prophylaxis. Drug development can take a long time to get developed. Through the process with Preclinical, Clinical Phase, Cost, Valuation, and Success Rate in the Mix; it can take years upon years to develop a successful drug that is resistant to HIV. Prevention is Key! Education and word of mouth is also another way of getting

Tuesday, December 17, 2019

Toni Morrison s Beloved Dehumanization Of Slavery And...

Toni Morrison’s Beloved shows the dehumanization of slavery and its effects on African-Americans and their basic forms of existence—specifically motherhood. Morrison depicts the strong maternal bond between Sethe and her children. Most importantly, her use of Sethe’s controversial act of infanticide shows the lengths that Sethe will take to protect her children from slavery. Morrison’s depiction of Sethe’s motherhood shows how slavery has deconstructed the Eurocentric expectations and traditions of motherhood and gender for black women. Rather than victimize Sethe’s as an enslaved woman, Morrision decides to celebrate her triumphs and suffering in Beloved. Therefore, Sethe’s identity as an enslaved black mother deconstructs the expectations of Eurocentric gender roles with her exertion of independence and control for the benefit of her children. To understand Sethe’s identity in the novel Beloved, one must acknowledge the intersectionality of her identity of being both black and a woman. Kimberle Williams Crenshaw is most known for establishing the political term of intersectionality in discussion of black feminist political thought. She states, â€Å"Because the intersectional experience is greater than the sum of racism and sexism, any analysis that does not take intersectionality into account cannot sufficiently address the particular manner in which Black women are subordinated† (Crenshaw 3). To see Sethe, we must see both of her identities that shapes her plural identity.

Sunday, December 8, 2019

The Story of Boost Juice

Question: Discuss about the Story of Boost Juice. Answer: Introduction: Boost juice was founded by Janine Allis in the year 2000 and the idea behind the establishment was making the living healthy in fun and tasty ways. One of the most loved and popular smoothie and juice brand is Boost Juice that has more than 500 stores over 13 nations. Back in the year 1999, the founder of the company noticed that everywhere in the world, people preferred the fresh juices and healthy smoothies while in Australia the market for fast food was just unhealthy and uninspiring. From there, the founder got the idea of developing something healthy that is the healthy fruit juices (Juice 2017). Boost Juice was voted as most admired in Australia. Moreover, the founder was awarded with the Telstra business woman of the year in 2004 an din 2005 the company received the most prestigious award that is, the American Express Franchisor of the year. They have come a long way from the beginning but their commitment towards fun, health and loving live has remain the same. They are helping the people of Australia to eat more veggies and fruits through making them of great taste and fantastic. Loving the life is their main mantra and they continue to grow and innovate, not to change the world but to make their customers feel better (Allis 2013). Competitive advantages of Boost Juice: A product must have unique, desirable and strong place to be competitive in the market. An organization can be different from its competitors through the service, products, supply chain, image or people. Their competitive advantage lies in their strategies. Their focussed strategy is unfocused with targeting the competitive advantages. The strategies of Boost Juice are explained with two different objectives: large markets with wide variety of services and various service providers under the juice market. Boost Juice offers various services and products not only in Australia but also in the international market (Yee 2013). However, a great number of competitors are entering in the same industry. One of their most crucial competitive advantages is that they absolutely learn from their customers through listening their concerns and hearing their experiences with Boost Juice. Based on the customers review they take necessary steps to develop the ways for improvement. Their product Boost guarantee is available in every store and they influence their customers to communicate them in case of issues and any feedback. The feedback of the customers are then forwarded to the relevant member of the team under the Boost Support network to assure the customer that appropriate follow-up or action is taken up (Menzies and Orr 2014). Sustainability related to issues and strategies: Human resource practice management: As the retail jobs are ever-changing and demanding, it is very crucial for the customers to get the best services and product each time they purchase from Boost juice. To fulfil the customers needs the HR team of the company must be ready for anything. As the HR team, the company look after the following things: Recruitment They assist their support centres and stores to signify and bring the best for the business. Organizational development It is the practice of changing the organization and people for the growth Performance management This is a procedure of learning, improvement and development with regard to achieve the overall strategies of the business. Procedures and policies It establishes standards and set of frameworks that will suggest on how to conduct themselves as the employees (Sussman 2014). Role of international business: Their international marketing and strategies recognise that the customers around the globe have different tastes, values, purchasing powers, customs, media habits and preferences while Boost Juice understand and gives importance to the consistency to the global brand. They assure that Boost is not about great taste and health for their smoothies and juice, their brand is based on the experience of the customers every time they enter the stores of the Boost Juice. International consistency of Boost Juice has its own advantages as people visits around the globe, can be assured that wherever they visit, they will get the same product with same taste from Boost (Ballard 2014). Technology management Boost has developed the digital revolution and changed the way of operation. They now have the facilities of face book, pay wave, digital posters, Instagram, electronic tills and a fully integrated App for ordering online the Boost products. The new digital platform of Boost changed the marketing scenario and through this they not only able to communicate with the customers but also hear them more easily. In 2014, they launched their app that already received more than 250,000 down loads in the 1st three months itself. Their app is the 1st of the type in Australia that is fully integrated with the sales point in the system that supports updating the database. Apart from all this, the digital spaces are growing at a rapid speed and they are planning lot more things to implement in the future. They are planning to align the offers directly into the phone of the customers that will be relevant to the preference of the customers (Hanke 2016). Analysis of innovation and entrepreneurship: During 2000, Janine Allis found a gap for the alternative of fast foods in the Australian market. Like other customers she was always found hard to get anything to drink and eat that is healthy, while travelling out. Without any experience of business, just with the passion to do the retailing in different way she planned out a business and accumulated fund amounting to $ 250,000 from her friends. She consulted various naturopaths and nutritionists to create healthy smoothies and juices, free from artificial colours, flavours and preservatives. Janine experienced every phases of the organisation started from painting the floor to negotiating in buying another bar of juice and branding the organization around the globe (Leigh and Triggs 2016). While the concept of juice bar was comparatively new concept for the people of Australia, the way they presented the juice bar concept was also innovative for the retail business. Boost was all about giving new experience to the customers whenever they enter any store of Boost rather than simply just providing healthy smoothies and juices to its customers. The experience is the combination of the great taste that is served by energetic and positive staffs who welcomes the customers when they enter the stores. Moreover, they greet the customers with smile and politeness in a colourful and bright environment. This variance further influenced through the unique campaign and the relation approach of the customer where each customers e-mail is answered within the time limit of 24 hours. Further, they have a loyalty program that award the loyal customers of the entity and enable them to have fun (Clemens et al. 2015). Future strategies management: One of the most crucial strategies that make them different from the competitors are their customer relation service. The Boost Guarantee tells their customers to communicate through e-mails, if they are not satisfied with the service, experience and product of Boost. The organization makes sure that each e-mail is answered within 24 hours. This has generated amazing marketing for Boost. This further assures that the customers get an opportunity to have one-to-one communication if they want to share their experience (Collins et al. 2015). Another strategy of Boost is to influence the local partners to take initiatives on their own for marketing. The company works with the local partners to assure them that they are carrying out innovative campaigns that will assist in building loyal community and customers locally. This may include the fundraising for schools, sponsorship for community programmes and organization with local sports club (Borrell, Jiang Pearce and Gould 2014). Finally, another strategy for their success is development of the user friendly app that can be used by the customers on-the-go. With the help of Boost app the customers can order online their products and the company is able to provide exclusive offers to their customers through snapshots, push notifications, latest news, store locator and much more (Lechner and Boli 2014). Conclusion and recommendation: Owing to the above all discussion, it is a clear fact that Boost Juice is doing exceptionally well in their business and their objective is not only limited to earn money or provide healthy juices and smoothie to the customers, but also provide their customers with nice experience every time they step in any store of Boost. They are committed to provide better experience to the customers through reviewing the feedback from customers and implementing the changes as per requirement. However, as the competitors are rapidly growing in this sector, the company must continue to improve their products and services to sustain the growth over long-term period. References: Allis, J., 2013.The Secrets of My Success: The Story of Boost Juice, Juicy Bits and All. John Wiley Sons. Ballard, A., 2014. Sideways to the top [Book Review].Ethos: Official Publication of the Law Society of the Australian Capital Territory, (231), p.41. Borrell, B., Jiang, T., Pearce, D. and Gould, I., 2014. Payoffs from research and development along the Australian food value chain: a general equilibrium analysis.Australian Journal of Agricultural and Resource Economics,58(3), pp.409-429. Clemens, R., Drewnowski, A., Ferruzzi, M.G., Toner, C.D. and Welland, D., 2015. Squeezing fact from fiction about 100% fruit juice.Advances in Nutrition: An International Review Journal,6(2), pp.236S-243S. Collins, C.E., Burrows, T.L., Rollo, M.E., Boggess, M.M., Watson, J.F., Guest, M., Duncanson, K., Pezdirc, K. and Hutchesson, M.J., 2015. The comparative validity and reproducibility of a diet quality index for adults: the Australian Recommended Food Score.Nutrients,7(2), pp.785-798. Hanke, A., 2016. Rethinking business.Books+ Publishing,95(4), p.16. Juice, B. (2017). Boost Juice. [online] Boostjuice.com.au. Available at: https://www.boostjuice.com.au/ [Accessed 31 Mar. 2017]. Lechner, F.J. and Boli, J. eds., 2014.The globalization reader. John Wiley Sons. Leigh, A. and Triggs, A., 2016. Markets, monopolies and moguls: The relationship between inequality and competition.Australian Economic Review,49(4), pp.389-412. Menzies, J.L. and Orr, S.C., 2014. Internationalization of Boost Juice to Malaysia.Asian Case Research Journal,18(01), pp.175-197. Sussman, L., 2014.Cold press juice bible: 300 delicious, nutritious, all-natural recipes for your masticating juicer. Ulysses Press. Yee, B., 2013. Boost juice bar: Case study.Docs. school Publications.